Shiner Launches Straight Shooter Craft Brewed Hard Seltzer
Spoetzl Brewery, brewer of the iconic Shiner Bock, has announced the launch of Straight Shooter craft brewed hard seltzer. As with all Shiner beers, Straight Shooter will be brewed at the historic Spoetzl Brewery in Shiner, TX.
Shiner, TX (August 4, 2020) – The Spoetzl Brewery in Shiner, Texas, the 111-year-old independent craft brewery and brewer of the iconic Shiner Bock, announced today the launch of its new craft brewed hard seltzer Shiner Straight Shooter.
Jimmy Mauric, Shiner’s Brewmaster, stated, “When we set out to make our first hard seltzer we knew it had to be genuinely craft brewed. With that in mind, we use just a few simple ingredients and water sourced from our artesian well. We brewed it so it would live up to its name ‘Straight Shooter’—it is a straightforward, transparent, delicious, and refreshing craft brewed hard seltzer.”
Shiner looks to offer up a unique take on a hard seltzer that is crafted in smaller batches using traditional craft brewing methods. Straight Shooter is also naturally gluten free with zero carbs, zero sugar, and 90 calories per serving.
The new hard seltzer will be available in four flavors: Wild Cherry, Lemonade, Mango, and Grapefruit & Lime and will be available in a variety pack 12-pack cans, Lemonade 6-pack cans, and Wild Cherry 6-pack cans. It will launch with retailers at the end of August and will be initially distributed in Texas.
About Shiner and the Spoetzl Brewery
The Spoetzl Brewery was founded in Shiner, Texas (population 2,069), in 1909, by Czech and German immigrants brewing beer with old-world traditions and recipes for Central Texas. Since then, the brewery has grown to be one of the leading independent craft brewers in the country, with beers available in all 50 states and Mexico. To this day, every drop of the award-winning beer is brewed right in Shiner, TX, where it all started 111 years ago. Visit us at www.shiner.com.
Contact: Nick Weiland
Spoetzl Brewery
c/o 14800 San Pedro Ave Suite 300
San Antonio, TX 78232
Phone: (210) 490-9128 ext. 5315